Freedom First

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Security Alert!

Beware of scam text messages and emails appearing to be from Freedom First. Please do not click suspicious links or share sensitive information via these channels.
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Our checking accounts pay YOU each month - find out just how much you can earn.
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Our Annual Business Meeting will be at 3:00 pm on March 27, 2025 at the Freedom First headquarters on Bullitt Ave.
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Open an Account

No need to visit a branch - you can open your account 100% remotely!

Find your freedom today.

Whatever your banking needs - from personal to business banking, to commercial lending and private banking, to Impact Banking and financial counseling - you can Find Your Freedom at Freedom First.

Guy smiling"[Banking with Freedom First] has just paid dividends. Just having the ability to reach out and speak with someone local - even be able to text some of the bankers - it couldn’t be any better."

- Tim Brady, Head Distiller/Co-Owner of Brady's Distillery
Portrait of Janaia Bass"I believe that I have the coolest job in the world. I never thought I’d have a job like this. I call my team the Financial Superheroes!"

- Janaia Bass, Financial Counselor at the Roanoke Financial Empowerment Center
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"My favorite thing about Freedom First is the personal relationship that they have with the customers. It made my transition from Spain much easier because they helped me navigate a completely different financial system."

- Juan Luis Nicolau, PhD,  Professor at Virginia Tech Pamplin College of Business
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Relationship Review

Meet one-on-one with our expert team to see if we can save you money on payments, find you a better rate, or simply answer your questions.

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Our community impact.

Freedom First's mission is Helping People Prosper - Helping Communities Thrive. See just how much we impact our community.

Manage your finances with ease.

Money Manager was designed with the sole purpose of helping you get better insight into your finances.

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Organize your spending and savings goals today.

The spending wheel and dashboard give you a complete financial picture, even before you start customizing.

Mobile screen showing spending view in Money Manager

Get a head start on breaking down your spending.

Customize labels to fit your budgeting needs and easily track your spending now and in the future.

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Set long-term goals with a big picture view.

Monitor how your assets and debts change over time to estimate your net worth.

Mobile screen showing net worth view in Money Manager
Easier Planning.
Build and view spending targets that are important to your financial big picture.
Smarter Spending.
See your spending habits at a glance with the smart spending wheel.
Track your Transactions.
Customize your spending categories for smarter, personalized budgeting.
Monitor your Net Worth.
See how your budgeting impacts your net worth over time to plan for the long-term.

More from Freedom First

We have something for everyone.
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Here are some tools to help improve your financial well-being.
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Our Business Banking and Commercial Lending suites of products can help your business grow.
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You worked hard to earn your wealth - our team can help you manage finances today and grow for the future.
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Our experts in investing and retirement planning help you see the whole picture and live your best life.
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Learn why Freedom First is the place Where People Bank for Good.
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Our volunteer board of directors represent our community.
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Join the Freedom First team in working for a greater purpose to serve our community.
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Supporting our local nonprofit partners.

Great rewards or a special low rate - choose your credit card.