As a part of our community give-back initiatives, our local market leaders in the NRV pair up with a nonprofit for each home game for Virginia Tech football and basketball to award $100 per each first down or $50 for each made free throw.

Here are some of the organizations we've supported through Play for Purpose at Virginia Tech since 2021:

  • Buzz4Good
  • Beans and Rice
  • Boys & Girls Clubs of Southwest Virginia
  • Christiansburg Institute
  • Combat Veterans Motor Association
  • Depaul Community Resources
  • Eastmont Community Foundation
  • Friends of the Huckleberry Trail
  • Habitat for Humanity of the New River Valley
  • The Harrison Museum of African American Culture
  • Junior Achievement of Southwest Virginia
  • Literacy Volunteers of the NRV
  • Montgomery County Christmas Store
  • Montgomery County EAP
  • Montgomery County RSVP
  • Montgomery Museum
  • New River Valley Disability Resource Center
  • NRV CARES
  • Plenty! Inc.
  • Sleep in Heavenly Peace
  • Special Olympics Virginia
  • St. Michael Lutheran Church
  • The Free Clinic of Pulaski County
  • Vittles for Veterans
  • Warm Hearth Foundation
  • Women's Resource Center of the New River Valley
  • Wonder Universe
  • YMCA of Virginia Tech
  • Young Life of Roanoke Valley
As a part of our community give-back initiatives, our local market leaders in Lynchburg pair up with a nonprofit for each home game for Liberty University football, basketball, softball, and baseball to award $100 per each first down or home run, or $50 per each made free throw.

Here are some of the organizations we've supported through Play for Purpose at Liberty University since 2021:

  • Academy Center of the Arts
  • Agape Center
  • Big Brothers Big Sisters of Central Virginia
  • CASA of Central Virginia
  • Central Virginia Regional Rescue
  • Downtown Lynchburg Association
  • Family Life Services Adoption Agency
  • Freedom 424
  • Greater Lynchburg Community Foundation
  • IRON Lives
  • Jubilee Family Development Center
  • Legacy College
  • Lynchburg Beacon of Hope
  • Lynchburg City Schools Education Foundation
  • Lynchburg Daily Bread
  • Lynchburg Grows
  • Noah Webster Educational Foundation
  • Roads to Recovery
  • Rush Homes
  • The Lighthouse Beloved Community CLT







Three smiling children hugging at the West End Center for Youth

Our community impact.

Freedom First's mission is Helping People Prosper - Helping Communities Thrive. See just how much we impact our community.

Freedom First team members at the Berglund Center

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